Hello one and all. I wanted to take a few minutes an introduce myself. My name is Bryan Haley and I have been in the wine industry at the producer level for the past seven years. While working in the industry, I have held many hats and have really loved every second of it. In the fall, I am going to be starting work towards my Masters of Hospitality and Tourism Management and concentrate my research on international wine business and winery tourism. After my Masters, I will continue on for my doctorate and CWE. A lot of my posts will be on topics such as working at a winery, various people I meet, and my research.
OK, enough about me! Like many other wine geeks, I buy lots of books on wine. It’s almost a weekly trip to Barnes & Nobels to see if they have any new wine books on the topic. If you look at the main page on The Grand Crew, there is a great selection of wine books. One of the best wine books I have picked up lately is Mark Oldman’s “Oldman’s Guide To Outsmarting Wine.” Divided up into two page chapters and sorted by wine styles and miscellaneous topics, this is a great book for the person looking to gain practical knowledge without feeling like you are reading a textbook. I am about half way through the book now and have enjoyed jumping around to the various topics to gain more knowledge on the regions I haven’t studied just yet. I give it a 8 out of 10 for it’s wide knowledge and easy to read format. In my opinion, the only part that it is lacking is a specific section on wine labels.
If you are looking to get a good glimpse into the industry from the business side, search for “Wine Marketing: A Practical Guide” by C. Michael Hall and Richard Mitchell. Absolutely great! My undergrad work was in marketing and being in the industry, this was the perfect fit for me. The book is divided up into chapters on topics ranging from the international wine market, the role of intermediaries, and the role of the Cellar Door at a winery. Like the previous book, it is easy to skip around to different sections and be able to keep up with the authors. A fair warning for this book: be prepared to feel like you are reading a textbook. If you are looking to be filled with fact after fact about the relationships between the producer and the consumer, then this book is for you! If you are looking to learn more about various wine regions, then I would look for another book. I give it a 9 out of 10.
What books are you all reading right now?